Tag Archives: investing

Doing Well By Doing Good – Nielsen Consumer Survey 2014

Nielsen, the ratings company, published their annual world-wide survey of consumer buying decisions this summer. It has posted some revealing numbers and results. Below, a section of the report:


Willingness to Pay More

“More than half (55%) of global respondents in Nielsen’s corporate social responsibility survey say they are willing to pay extra for products and services from companies that are committed to positive social and environmental impact — an increase from 50 percent in 2012 and 45 percent in 2011. Regionally, respondents in Asia-Pacific (64%), Latin America (63%) and Middle East/Africa (63%) exceed the global average and have increased 9, 13 and 10 percentage points, respectively, since 2011.”

NOTE, below, that American and European consumers lag behind those from…. well, everywhere else!

those willing to pay extra - Nielsen Survey


Causes Consumers Care About - Nielsen Survey results


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Business Week Indicates Hedge Funds Suck

Current Issue Cover Pic Causes Quite aTwitter


BW Cover, © Business Week
BW Cover, © Business Week

With a rather sophomoric cover illustration, Business Week’s current issue describes hedge fund returns as disappointing and warns that not only should the private investor not invest in one, you ought not want your pension fund to invest in one either!

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