Doing Well By Doing Good – Nielsen Consumer Survey 2014

Nielsen, the ratings company, published their annual world-wide survey of consumer buying decisions this summer. It has posted some revealing numbers and results. Below, a section of the report:

 

Willingness to Pay More

“More than half (55%) of global respondents in Nielsen’s corporate social responsibility survey say they are willing to pay extra for products and services from companies that are committed to positive social and environmental impact — an increase from 50 percent in 2012 and 45 percent in 2011. Regionally, respondents in Asia-Pacific (64%), Latin America (63%) and Middle East/Africa (63%) exceed the global average and have increased 9, 13 and 10 percentage points, respectively, since 2011.”

NOTE, below, that American and European consumers lag behind those from…. well, everywhere else!

those willing to pay extra - Nielsen Survey

 
 

Causes Consumers Care About - Nielsen Survey results

 
 

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