Nielsen, the ratings company, published their annual world-wide survey of consumer buying decisions this summer. It has posted some revealing numbers and results. Below, a section of the report:

Willingness to Pay More

“More than half (55%) of global respondents in Nielsen’s corporate social responsibility survey say they are willing to pay extra for products and services from companies that are committed to positive social and environmental impact — an increase from 50 percent in 2012 and 45 percent in 2011. Regionally, respondents in Asia-Pacific (64%), Latin America (63%) and Middle East/Africa (63%) exceed the global average and have increased 9, 13 and 10 percentage points, respectively, since 2011.”

NOTE, below, that American and European consumers lag behind those from…. well, everywhere else!