Pop-Up Ideas: BBC Radio 4 has a new series. 1st up: Malcolm Gladwell on listening in Vietnam

“Listening is hard because the more you listen the more unsettling the world becomes”

4 Episodes
15 minutes each
First broadcast: Tuesday 09 July 2013

Tim Harford (the Financial Times‘ ‘Undercover Economist’ and presenter of Radio 4’s More or Less) has a new live-recorded, mini-series in Pop-Up Ideas, 15 minute programs exploring how prominent thinkers use “key ideas in anthropology and the social sciences to tell fascinating stories about how we – and the world – work.”

Program 1: New Yorker ‘Staff Writer’ Malcolm Gladwell describes how the U.S. war in Vietnam might have gone differently had the military listened to one of its own researchers, Konrad Kellen (family birth name Katzenellenbogen.) Kellen’s job was to debrief captured Vietcong guerrillas and describe their mind-set vis-à-vis the war. (Kellen’s life story is fabulous and fascinating.)

In one such debriefing he asked the captured senior officer if the officer believed the North Vietnamese could win the war. “No,” was the reply. Minutes later he asked if the Americans, then, would win the war? “No.”

This was interpreted by top U.S. Army brass as the answers of a demoralized enemy. Kellen, however, believed the answers were the responses of someone who did not think in terms of winning or losing at all — an entirely different view and one much more threatening to any eventual U.S. and South Vietnamese victory.

Listen to Gladwell’s interview here starting about minute time stamp 2:20.

The other programs (from the BBC Radio 4 website):

Program 2: One of the world’s most influential counter-insurgency experts, David Killcullen, whose ideas were described by the Washington Post as ‘revolutionizing military thinking throughout the West’, talks about how future instability will emanate from rapidly-growing coastal megacities.

Program 3: The financial journalist Gillian Tett describes how her background in anthropology led her to predict the financial crisis in 2008.

Program 4: Tim Harford explores the concept of ‘The Tragedy of the Commons’ – a term coined by the American ecologist Garrett Hardin in a hugely influential 1968 essay.

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